Recognizing that everyone has moments of weakness from not drinking enough milk, the BC Dairy Foundation launched The Weak Shop, a unique retail entity, featuring inventive products to assist those who are feeling weaker than normal.
Recent research shows that teens understand the long-term strength benefits of milk, but they don’t always grasp the short-term gain—the fact that milk gives you energy. This insight was creatively paired with a broader societal desire for short cuts, best exemplified by the explosion of gadgets and miracle tools featured in infomercials and stores.
The Weak Shop takes the existing Must Drink More Milk creative platform to a whole new level. Our goal is to make milk a more socially relevant beverage choice and encourage consumption over sugary beverage alternatives whenever teens need to perform physically, mentally or socially.
Click here to see website and preview the informercials.
Are you a great inventor? Want to see if you can invent a cool new gadget? Click here to enter the contest.
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