From time to time, we reach out to our British Columbia audience with an event that will be picked up by local media. This allows us to showcase the wonderful things we do to ensure that milk is top of mind ensure that milk is top of mind are that we build strong relationships with the local media. 

Some of the events you might have seen in the past few years were: Must Drink More Milk giant milk glass, Santa Dash at the Vancouver Art Gallery outdoor area, Powered by Chocolate Milk TV appearances with Canada Snowboarding athletes and sports dietiitians. 

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