The fun and exciting ‘Must Drink More Milk Bungee Race’ can be found all over BC throughout the year at youth-oriented events and on post-secondary campuses. Participants compete in a fun race as onlookers enjoy the show! The physical challenge reminds participants that they ‘Must Drink More Milk’, while the humorous nature of the challenge echoes our overall brand campaign and directs the audience to the Must Drink More Milk website. Participants in the race receive a milk sample along with branded prizes, such as t-shirts and sunglasses, to take with them. Look for the Bungee Race at an event near you in 2010! To find out more, look for the Must Drink More Milk page on Facebook. 

Check out this video of the Must Drink More Milk Bungee Race in action!

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