Public Relations
From time to time, we reach out to our British Columbia audience with an event that will be picked up by local media. This allows us to showcase the wonderful things we do to ensure that milk is top of mind ensure that milk is top of mind are that…
Real Cream
Some of BC’s own dairy farmers are featured as part of BC Dairy Foundation’s Real Cream campaign. The campaign focuses on the local and natural qualities of cream made in BC, and reminds consumers ‘Buy Local. Eat Natural. Real Cream’. The www.cookingwithcream.com website features photos and personal stories of local dairy farmers:…
Milk Slam 2010
From October 12- December 3, 2010 over 20,000 awesome prizes are available to be won instantly in participating cafeterias throughout BC. If your High School, University or College is part of Milk Slam, you’ll be given a scratch and win game card each time you purchase milk. Each card gives…
The Weak Shop
Recognizing that everyone has moments of weakness from not drinking enough milk, the BC Dairy Foundation launched The Weak Shop, a unique retail entity, featuring inventive products to assist those who are feeling weaker than normal. Recent research shows that teens understand the long-term strength benefits of milk, but they…
Must Drink More Milk
Our newest campaign, since 2008 is Must Drink More Milk. It features breakthrough creative that focuses on humorous scenarios, where drinking milk would have changed the situation outcome for the better. Each ad tells a story of a particular moment in the lives of some quirky characters and how milk…
Powered by chocolate milk
Did you know that elite level athletes drink chocolate milk as a sport recovery beverage? Learn more about the benefits of chocolate milk at www.poweredbychocolatemilk.com and follow us on twitter @pbchocolatemilk Below is Canadian snowboarder Mercedes Nicoll, enjoying a glass of chocolate milk after a long day on the slopes.
Must Drink More Milk to Win
Every year, BC Dairy Foundation runs an on pack promotion aimed at youth and young adults. Over the years, kids had a chance to win exciting trips, cars, computers, ski passes and more. In 2009, the promotion was featured on single serve cartons and jugs. The Must Drink More Milk…
Must Drink More Milk Bungee Race
The fun and exciting ‘Must Drink More Milk Bungee Race’ can be found all over BC throughout the year at youth-oriented events and on post-secondary campuses. Participants compete in a fun race as onlookers enjoy the show! The physical challenge reminds participants that they ‘Must Drink More Milk’, while the…
Survival of the fittest
Building on the success of the 'Don't take your body for granted' campaign, BCDF launched a campaign for milk that took viewers back to the Stone Age, a time when making healthy food choices could have an immediate impact on survival. The campaign used cutting-edge animation and humour with cavemen,…
Don’t take your body for granted. Drink Milk
In 2003, we began our award-winning “heads on feet” campaign, to get the attention of our target audience. From the beginning, we appreciated the necessity of breaking through the clutter of not only their daily lives – this busy age group carries day-timers crammed with school projects, sports events, music…